I really can’t remember when, but my mentor Jomar Hilario posted in our FB Group suggesting his students to check out Snapchat if we want to connect with him. I did download the app and explored how to use it. I had fun, but I must admit, I don’t use Snapchat on a daily basis.
But recently, I have been seeing a lot about Snapchat. Out of curiosity, I read on those articles/posts. Having read and studied most of those articles, I am leaning to say that Snapchat is the next big thing in social media marketing.
Snapchat is a software application aiming to bring the fun back into the digital world. The 37% of Snapchat users are aged 18-24, while 26% are aged 25-34. Users can take the ugliest, most insane, most controversial photos they want, usually in the form of a “selfie”. Users say it’s almost exclusively for sending laughable pictures or videos to their friends. After sending them to friends, those photos or videos then disappear, forever, in 1-10 seconds. It’s confidential, immediate and ephemeral, more an extension of texting than a social network rival to Facebook, Instagram or Twitter.
According to Bloomberg.com, Snapchat has been growing quickly, boosted by its popularity among young people. The app had 110 million daily users in December 2015. In April 2016, users are watching 10 billion videos a day on the application, up from 8 billion in February.
With Facebook considered the giant of all social media with 1.65B users globally and Twitter with 310M monthly active users as of first quarter of 2016, Snapchat, really, is still considered a baby with 110M users. However, with its young and hip user base and history of innovation, Facebook and Twitter should be looking over their shoulders.
Here are some of the reasons why I find Snapchat better than Facebook, Instagram and Twitter:
As all of these social media apps continue to develop, add new features to keep users engaged and even go through some rocky facelifts, there's always a decent chance some other social media app will come along and be the next best thing. But for now, Snapchat is the big thing in social media marketing.
While Snapchat’s attractiveness is still lost on some, and it may be a platform that'll never be adopted by everyone, the rise of Snapchat is irrefutable. I dare say – Snapchat is king.
How about you? What are your thoughts about Snapchat?
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