Snapchat – The Next Big Thing in Social Media Marketing

I really can’t remember when, but my mentor Jomar Hilario posted in our FB Group suggesting his students to check out Snapchat if we want to connect with him. I did download the app and explored how to use it. I had fun, but I must admit, I don’t use Snapchat on a daily basis.

But recently, I have been seeing a lot about Snapchat. Out of curiosity, I read on those articles/posts. Having read and studied most of those articles, I am leaning to say that Snapchat is the next big thing in social media marketing.

Snapchat is a software application aiming to bring the fun back into the digital world. The 37% of Snapchat users are aged 18-24, while 26% are aged 25-34. Users can take the ugliest, most insane, most controversial photos they want, usually in the form of a “selfie”. Users say it’s almost exclusively for sending laughable pictures or videos to their friends. After sending them to friends, those photos or videos then disappear, forever, in 1-10 seconds. It’s confidential, immediate and ephemeral, more an extension of texting than a social network rival to Facebook, Instagram or Twitter.

Image courtesy of Google

According to, Snapchat has been growing quickly, boosted by its popularity among young people. The app had 110 million daily users in December 2015. In April 2016, users are watching 10 billion videos a day on the application, up from 8 billion in February.

With Facebook considered the giant of all social media with 1.65B users globally and Twitter with 310M monthly active users as of first quarter of 2016, Snapchat, really, is still considered a baby with 110M users. However, with its young and hip user base and history of innovation, Facebook and Twitter should be looking over their shoulders.

Here are some of the reasons why I find Snapchat better than Facebook, Instagram and Twitter:

  • Snapchat allows users to embrace their real self and their real life, it’s all about fun and entertainment. Facebook and Instagram, on the other hand, serve as a place where people can indulge in vanity and egoistic behaviour. People are complimented for their extravagant looks, and are even encouraged to be self-absorbed and show the world how desirous they should be of a life that is filled with escapades and doing exciting things — no matter how fake that really is.

Image courtesy of Pixabay

  • With Snapchat, users get to choose who sees each of their snap without having to edit privacy settings constantly. If users take a screenshot of a photo they shared, they are informed. No matter what, they know who is seeing their snaps and who may even have those snaps saved.
  • When a sender’s friends reply to his/her snaps, the sender can only see the reply. This avoids the random comments and notifications that Facebook sends to your email which you have to delete over and again.
  • Users can avoid the drama of political or social arguments, and more importantly, users can avoid all the chain posts where they are asked to type "Amen" if they agree, or all those personality and IQ tests that tell them how good or smart they are.
  • The silly snaps and chats in Snapchat only last for 10 seconds or less, gone after the receiver has viewed them.
  • Users don't just add anyone to Snapchat, they are connected with people in their mobile contact list. These people are the ones they actually talk to or interact with on a regular basis.
  • When it comes to filters, Snapchat has the best artistic ones that will allow users to embrace their sense of humour. This is probably the best part of using the app, with new filters released all the time. It's also one of the reasons why Snapchat has stolen Instagram's limelight. Users will log in daily just to check out the newest filter to add to their snaps.

Image courtesy of Google

  • Snapchat’s ads are made specifically for mobile devices, thus, delivered in a vertical orientation and are shown in full-screen view, which is a huge advantage over Instagram and most other advertising platforms.
  • Lastly, there’s plenty of room for advertisement for brands and businesses on Snapchat, competition is not fierce, the door to opportunity is wide open.

Image courtesy of Google

As all of these social media apps continue to develop, add new features to keep users engaged and even go through some rocky facelifts, there's always a decent chance some other social media app will come along and be the next best thing. But for now, Snapchat is the big thing in social media marketing.

While Snapchat’s attractiveness is still lost on some, and it may be a platform that'll never be adopted by everyone, the rise of Snapchat is irrefutable. I dare say – Snapchat is king. 

How about you? What are your thoughts about Snapchat?

​May you be blessed with a delightful life.

Madel Reyes

Your Delightful VP

About the Author madelreyes

Your business will gain a remarkable advantage from my passion in crafting an end to end marketing funnel from creating landing pages that sell, writing content for your email, automating your drip marketing campaign, up to driving traffic to your website through social media marketing.